The licensing of designer fashion names and brands into such categories as apparel, fashion accessories, health& beauty aids and home goods is one of the best known facets of the business. Essay Example: Licensing in fashion industry. What is the meaning of licensing agreement?
The verb to license is synonymous of give permission. A licensing agreement is an authorization to use licensed material granted by a party named: Licensor to another party called: Licensee. This is a contract between this two parties. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. (Karbo, 2009). Fashion, according to the famous designer, is a lifestyle; a part of our everyday lives, and it is something that is not limited to tangible things.
Dear Cheryl, Great question. Licensing in the fashion industry is when a brand (ex. Dior) gives permission to a company (ex.
Luxottica who makes eyewear) to use their name on merchandise. Why would a brand license out their name? Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year (Muran, L, 2007).
Conclusion: Fashion and identity are inseparable companions. Fashion with all its symbolism and attributes form an outstanding base for personal and cultural identification. Identity is a necessary process of a healthy personality as it is a part of selfrealization of a person that is so much required for finding a place in life of every Definition of Fashion Fashion is an outcome of culture.
Culture is everything that the members of a society creates based on its economic, political, and social system. What is Fashion? For centuries individuals or societies have used clothes and other body adornment as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, wealth and group affiliation.
Fashion is a language which tells a story about the person who wears it. Clothes create a wordless means of communication that we all understand, (Katherine Hamnett, a top British fashion designer). Essay on Fashion (1277 Words) Every person nurtures an innate desire of looking good and feel accepted in the socioeconomic circle.
The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way, and are experimenting with different looks, styles, and textures.